Profile Summary

Edward Brice is a seasoned marketing leader with over 30 years of experience in enterprise financial software, cybersecurity, and consumer tech. He has held senior roles at SAP, Sony, Vendavo and FloQast driving global brand, demand, and growth strategies.

C. Edward Brice

C. Edward Brice leads global marketing strategy, brand development, analyst relations, and demand generation for RecVue’s AI-powered Revenue Operating System. A veteran enterprise software marketing executive, Edward blends technical depth, narrative clarity, and operational rigor to help RecVue define and lead the emerging category of modern revenue operations.

A rare CISSP-certified marketing leader, Edward brings built-in credibility with CIOs, CISOs, and IT stakeholders—critical in a category where trust, governance, and data integrity are foundational.

Marketing Leader for Finance, IT & Revenue Transformation

Edward’s career spans senior leadership roles across high-growth SaaS and enterprise software companies focused on financial accuracy, pricing optimization, security, and digital transformation. This experience gives him a unique, well-rounded perspective across the Office of the CFO, CIO, CRO, and RevOps—core stakeholders shaping modern monetization strategy.

Edward has held marketing leadership roles at best-in-class enterprise software companies, each shaping his strategic relevance at RecVue:

FloQast – Financial Close Automation (Office of the CFO)

As CMO, Edward helped propel FloQast through hypergrowth and multiple funding rounds. He partnered closely with Controllers, CAOs, and revenue accounting teams to position FloQast as the essential system for financial accuracy, audit readiness, and close management—directly mirroring RecVue’s alignment with CFOs and finance executives.

Vendavo – Pricing & Margin Optimization (CFO + CRO)

At Vendavo, Edward led global marketing for pricing, CPQ, and margin optimization solutions widely adopted by Fortune 500 companies. His work centered on pricing governance, margin expansion, and deal intelligence—strategic levers for CFOs and CROs driving profitable revenue.

Ivanti / Lumension – Security & Compliance (CIO + CISO)

Edward led marketing for enterprise security and risk-management platforms at Lumension (now Ivanti). Here he collaborated with CIOs and CISOs on securing enterprise workflows, governance, and compliance—experience that directly supports RecVue’s messaging on secure, controlled revenue operations.

SAP – Enterprise Transformation & IT Modernization (CIO + IT Ops)

Earlier in his career, Edward held marketing leadership roles at SAP, supporting large-scale enterprise transformation initiatives across ERP modernization, workflow automation, and digital operations. Working with CIOs, IT operations teams, and transformation leaders, he gained foundational insight into enterprise architecture, system integration, and global scale—expertise that directly informs RecVue’s position as the revenue-operations backbone for complex organizations.

Across all roles, Edward built global marketing organizations, strengthened analyst relationships, and drove category leadership, pipeline acceleration, and enterprise adoption campaigns.

Leading RecVue’s Go-to-Market Strategy

At RecVue, Edward is building and executing the company’s next-generation GTM strategy around RevOS, the intelligent revenue-operations platform for large and complex enterprises. His work focuses on:

• Establishing RecVue as the category leader in revenue orchestration

• Driving a high-velocity, data-driven demand engine across digital, ABM, content, and field channels

• Creating persona-specific value frameworks for CFOs, CIOs, CROs, RevOps, and Product Leaders

• Strengthening RecVue’s presence across analyst communities, media, and strategic partners

• Aligning GTM, product, and customer teams around a unified enterprise narrative

His leadership ensures RecVue speaks with authority to both finance and technology executives navigating monetization complexity.

Why Edward’s Leadership Matters

Enterprises today face unprecedented pressure to unify finance, IT, and revenue operations while scaling subscription, usage, and partner-driven models. Edward’s cross-functional background—spanning financial automation, pricing science, security & compliance, and enterprise transformation at SAP—gives RecVue the strategic storytelling and credibility required to win in this environment.

He positions RecVue not as a point solution, but as the strategic revenue backbone for modern enterprises.