Profile Summary
Robin Beetge is RecVue’s VP, Sales responsible for all aspects of generating and growing our business. Robin brings more than 20 years of experience in enterprise solution sales, and building and leading sales teams and businesses. Prior to joining RecVue, he was Regional Vice President, UK & Ireland at BlackLine.
Robin Beetge
Robin Beetge is the Vice President of Operations at RecVue, where he leads global product strategy and customer support. With more than 20 years of experience in enterprise software, financial automation, and international sales leadership, Robin brings a global perspective and a proven track record of scaling teams, transforming markets, and delivering measurable business outcomes for customers.
Global Operational Leader With Deep Enterprise Experience
Robin’s career spans leadership roles across the UK, EMEA, and emerging global markets. Prior to joining RecVue, he served as Regional Vice President for the UK & Ireland at BlackLine, where he helped enterprises modernize and automate their financial close and accounting operations. Previously, he held Managing Director and senior leadership roles at Lexmark and ReadSoft, overseeing enterprise software growth across Africa and developing markets while building high-performing sales organizations from the ground up.
His experience includes leading cross-region teams, driving multimillion-dollar sales programs, and helping customers adopt complex financial automation technologies to increase efficiency, reduce risk, and modernize core business processes.
Leadership at RecVue
Joining RecVue first as VP of Sales for EMEA and quickly rising to lead global sales, Robin plays a central role in expanding adoption of RecVue RevOS, the enterprise Revenue Operating System that unifies billing, revenue recognition, usage, and partner compensation.
His leadership focuses on:
- Scaling a high-performance enterprise sales organization
- Introducing RecVue to new global markets and industry verticals
- Helping organizations modernize quote-to-cash and billing to support subscription, usage-based, and partner-driven models
- Elevating revenue operations as a strategic capability rather than a back-office function
- Working closely with CFOs, CIOs, and RevOps leaders to identify revenue leakage, speed cash collection, and improve monetization agility
Robin is known for his value-centric selling approach, ensuring RecVue customers achieve measurable financial and operational improvements—not just successful software deployments.
Industry Voice & Thought Leadership
Robin frequently publishes insights on the future of monetization and the risks of legacy billing systems. His commentary emphasizes the growing importance of unified revenue operations, automation, and data-driven decision-making in a world where hybrid monetization models are the new standard.
He is an advocate for transforming revenue ecosystems to support complex subscription and usage patterns, scalable partner channels, and faster time-to-market for new offerings.
Education & Background
Robin holds a Postgraduate Diploma in Business Administration from Edinburgh Business School. Based in the United Kingdom, he brings a global mindset that blends strategic leadership with hands-on execution and a deep understanding of the cultural and operational differences across regional markets.
Why Robin’s Leadership Matters
As enterprises shift rapidly toward recurring revenue, usage billing, and multi-party monetization, Robin provides the experience and perspective needed to guide customers through this transformation. His leadership strengthens RecVue’s position as the strategic partner for enterprises seeking to modernize their revenue operations, eliminate technical debt, and unlock scalable growth.